1. Void Bar
2. Zero exhibition signage

Creative direction

1. Mona’s Void Bar had a problem. Despite sitting right in the middle of the museum, most people walked straight by, without sampling their cocktails and pizzas. I branded it, people noticed it exists, cocktails were drunk, everyone was happy. 

2. Signage outputs for the Zero exhibition at Mona. Many selfies were taken in front of these walls. 

© David Campbell.
Most photography by Jesse Hunniford