“You can have any colour you like ... so long as you like black.’ - Henry Ford
Creative direction
Mona website

The Museum of Old and New Art (Mona) actually umbrellas over 30 different brands and experiences. So its website needs to handle it all - it guides visitors to buy entrance passes, ferry tickets, booze and shop merch; book hotel rooms, art experiences, and dinner reservations; learn about current exhibitions, today’s musical line-up and what the opening hours are. All while keeping a sense of mystery.

© David Campbell. Most photography by Jesse Hunniford